Our Story
It started in a sprawling Moroccan souq, rescuing overripe and overlooked fruit and transforming would-be-waste into incredible fruit leather. As ingredient-obsessed parents, we were done choosing between snacks our kids would actually eat and ones that truly nourished their growing bodies. KULŪ brings that same spirit to families everywhere - functional deliciousness with premium ingredients. We believe eating wholesome food is the foundation of holistic wellbeing, and it doesn't have to be complicated.
Snacks that Go Further
KULŪ goes beyond one-dimensional snacking. Our all-natural fruit rolls are loaded with delicious whole fruits, functional superfoods, and our hearty super-seed blend. Every energy-boosting fruit roll offers a full spectrum of nutrients delivering fiber, protein, antioxidants, immunity and anti-inflammatory support, and omega-3s and 6s, all without any added sugars or preservatives. Perfect for easy snacking whether you're conquering mountains or conquering Monday. Plus, by snacking on KULŪ you support our planet through eating upcycled ingredients and help foster employment opportunities for marginalized communities. Better snacking for a better world.
The KULŪ PROMISE
Eat Good, Do Good.
At KULŪ, we believe that good business can change the world. Our vision is ambitious, and every time you enjoy KULŪ, you bring us closer to our mission of creating a healthier, more ethical world. We aspire to see thriving communities where everyone has access to a reasonable livelihood, all while protecting our planet. With every bite of KULŪ, you're participating in this effort to feel good inside and out.
Good for Body
Premium superfoods in every bite deliver real nutrition, not empty calories. We use no added sugars, preservatives, or anything you can't pronounce.
Good for Planet
We are committed to upcycling ingredients to reduce food waste and support sustainable farming practices. Every roll helps rescue perfectly good food from landfills, and we are actively working towards sourcing the best ingredients possible, including fair trade and organic options.
Good for People
We strive for fair partnerships with growers and are dedicated to creating opportunities for marginalized communities. Our goal is to hire individuals from disadvantaged backgrounds and work directly with local farmers in the U.S. and abroad. As we grow, we aim to pledge a percentage of our profits to meaningful causes and donate snacks to schools in underserved areas for every purchase.
Our mission is to create snacks that nourish you, uplift communities, and preserve our planet. Trust and transparency are at the heart of what we do, and we invite you to join us on this journey toward a better future.
